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There are benefits of a Listing Agent being present at a showing!

Posted on Dec 24, 2011 by in Active Rain | 0 comments

There are benefits of a Listing Agent being present at a showing!

I have written about this subject a few years ago which has generated a spirited debate. Today after I read  a Blog Post  denigrating the benefits or the author’s lack of understanding the benefits, instead of just getting into a back and forth with the author, I chose to write a post highlighting  the benefits.

First and foremost the listing agent represents the seller. Part of representing the seller, the listing agent’s responsibility is to negotiate for the seller the most money and the best terms. As some of you know that often times buyers end up buying no matter at what price point based on “emotions”. They walk into the home and start sending out “buying” signals, thru their verbiage and subconscious activities, by making comments how much they love something about the house.

Hence a good listing agent stays in the background and observes these “signals” the buyer is sending out. Therefore when the buyer’s agent submits an “offer to purchase” the good listing agent understands how strongly the buyer wants to buy the property and uses it to the seller’s benefit.

Second, a good listing agent can observe the buyer’s agent as well and listen to the communication the agent provides to the potential buyer. Based on this observation, the listing agent can measure how strong or weak the buyer’s agent is. This will help managing the expectation level of the negotiation and ultimately the keeping of the property “in Escrow”.

The third benefit of a listing agent being present at the showing is, if the buyers and buyers’ agent have questions, the listing agent can provide answers that might expedite the timeline to get an offer instead of delays due to communication.

The fourth benefit is a rapport can be built by the buyer’s and the sellers agents to assure a “smooth negotiation & escrow period”.

The fifth benefit is a simple housekeeping benefit, the listing agent can make sure the lights are turned off the home is secured and the seller’s valuables and home are protected and their pets are not left out or allow them to accidental escapes. There are other benefits to many to mention here as well, since I wanted to write a post not a book.

Just for the record, I have sold Real Estate on the East Coast, particularly in Boston, MA prior to relocating to Los Angeles about 15 plus years ago. We showed homes by appointment only in Boston as well, just as here on the Greater Los Angeles and particularly on the West Los Angeles Area.

 I do not have statistics to share here or make up, anyone can research that West Los Angeles, Brentwood, Beverly Hills, Santa Monica and Malibu have one of the highest priced homes as well as a great volume of sales take place compared to other parts of the country. All these areas require the listing agent to be present. There are mega agents who have more than twenty listings and they still manage to accommodate showing to the buyers and their agents. They happen to be very good at managing their time, keep in mind we probably have one of the most challenging traffic to overcome as well.

If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 email me at  or visit one of my websites at  Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations.



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