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IDX what is the big deal? Do you know what IDX is? Is it obsolete?

Posted on Sep 14, 2012 by in Active Rain | 0 comments

IDX what is the big deal?Do you know what IDX is? Is it obsolete?

I have always thought that using an IDX was a bit convoluted, I will not go to the point of saying that it is misleading, but as far as I am concerned it was not the clearest way to let the potential buyers know what your position as an agent is with a particular listing. Are you the listing agent or not? I also had a problem with requiring potential buyers to have to register to get on the search method. I was of the belief that if a buyer wanted to use my IDX then they would contact me when they were ready to buy without me having to hijack them from a potential listing agent.

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Keep in mind I make less money than some of those agents who claim to register potential buyers before they let them search the MLS/IDX (The Multiple Listing Service) on their website. I had this discussion with my coworkers and friends many times….The long and short of it, you could go on my website without registering and pick a property you like and call me to show it to you…

Anyway I have notice fewer and fewer calls and emails to ask about other agent’s properties….

Fast forward to today I was reading on Inman News and Theresa Bordman had this comment:

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Sometimes change happens so slowly that we don’t notice it. We keep paying for services that we may no longer need. I’ve been wondering lately whether providing Internet data exchange (IDX) listing search on my websites and blog is still necessary.


Buyers who contact me today have already started looking for homes for sale on the Internet, and they rarely need my help finding homes. Some get into my car clutching a piece of paper that has the logo of the largest real estate company in these parts on it.

luxury condominiums in Los Angeles,CA Endre Barath

I am a firm believer that buyers go to Trulia, Zillow, and or The or any other search engine to look for homes.


Somewhere along the lines they saw your profile or read your blog and they felt connected with what your internet profile said about you and they reached out to you! Tell me if I am wrong and where I am going wrong. According to Inman News….. Theresa Bordman says, she will… continue to offer IDX home search on my website next year as a service. I may also try some testing with and without a home search….

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OK so please help me out what is your take? Where am I going wrong? Is IDX  past it’s time? Are the main search engines the choice of buyers??


If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Playa Vista, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 or email me at or visit one of my websites at Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue


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