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Have you noticed the changes? Old Jack in the Box vs. New Jack in the box?

Posted on Feb 8, 2011 by in Active Rain | 0 comments

Have you noticed the changes? Old Jack in the Box vs. New Jack in the box?

Well for some of my readers the answer is yes others might be wondering what is Jack in the Box? Well for those who are not local. Jack in the Box competes primarily with fast-food chains such as McDonald’s, KFC and Taco Bell. They have a larger variety on their menu: for example egg-rolls, tacos, breakfast burritos and ciabatta burgers. Then they have seasonal items such as Philly Cheese steaks, teriyaki chicken and rice bowls.

Anyway about half the country is familiar with Jack in the Box since they have a presence in about 20 states. (  They are primarily on the West Coast.

Robert O. Peterson started the Restaurant in San Diego as a Drive-In in 1941. It was known as Topsy’s Drive-In. Ultimately in 1951 he opened another similar restaurant in Long Beach on PCH (the Pacific Coast Highway) with a giant clown’s head atop the building and called in the Jack in the Box. Next thing you know all his restaurants were named Jack in the Box.

Old Jack in the Box

Fast forward in time to around the 1980’s the company has changed hands and difficult times were had. The Parent Company decided to alter the marketing strategy and direction by changing the symbol as well as their customer base.

So fast forward in time again after many changes including directions just look at the pictures. Jack in the Box is entering into new markets as well as returning to markets where it had a previous presence.

new Jack in the box

They remind me of Real Estate Practitioners changing and reinventing themselves to keep up with the times. At the same time going back to proven & tested ideas.

If you are a consumer  who is considering buying  or selling  a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at  or visit one of my websites at  Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations



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