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Has your target audience changed with the economic changes?

Posted on Sep 19, 2011 by in Active Rain | 0 comments

Has your target audience changed with the economic changes?

 As I mentioned the other day I was interviewed by a Mortgage Website ( and one of the questions they asked me was:


Q:  Has the target audience changed with the economic change?


A:  Absolutely, the target audience has become the Foreign Buyers. The greater Los Angeles is a destination place from all over the world and as the value of the Dollar is declining it is making Real Estate a great investment for the Foreign Nationals. There are a lot of Chinese, Canadian and European buyers who are purchasing luxury homes as well as ocean view homes from Beverly Hills to Malibu.

As some of you know I have written about buyers coming from all over the world, I have also noticed an increase of affluent buyers from Mexico. Quite fascinating since the average American thinks of Mexico as an inexpensive vacation destination or they think of migrant workers or illegal migrant workers when you say Mexico.

Most Americans, do not think of the all cash buyer of a $6 million dollar vacant land to build condominiums on, from Mexico. So with that said we need to keep an open mind when we get inquiries from various parts of the world.

At the same time feel free to share how your Target Audience Changed with the current economic conditions.


If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu, please feel free to give me a call at 310.486.1002, email me at or visit one of my websites at Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations




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