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What is your favorite Marketing Moment? Here is mine in Century City,CA

Posted by on 11:49 am in Active Rain | 0 comments

What is your favorite Marketing Moment? Here is mine in Century City,CA. I had these benches as advertisements at all major intersections. These happen to be on Santa Monica Boulevard in front of 10100 Avenue of the Stars. Near luxury condominiums from a price point of $400,000 to $20,000,000. I had about five of them marking my territory. Attorneys, Asset Managers and anyone who passed by saw them.  I look back fondly at this pictures.    My parents and my in-laws loved it. These were Bench Advertisements in Century City,CA. Did I get business? Nothing tangible, lot’s of calls from clients who knew me.  Realtors who were looking for me they could conveniently reach out to me. Late night drunks, lonely women. Needless to say I look back fondly at this Marketing Moment. Let me know what your favorite Marketing Moment was and share it with me.   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 begin_of_the_skype_highlighting 310.486.1002 end_of_the_skype_highlighting (USA) or email me at homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue...

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Fantastic Vacant Lot located in the City of Lancaster,CA

Posted by on 9:46 am in Active Rain | 0 comments

Fantastic Vacant Lot located in the City of Lancaster,CA I am so exited to share this listing with you, that words can not even describe it.   Investor owned approximately 160+/- Acres of Residential Land on the border of the Antelope Valley Enterprise Zone. Current owner purchased the property form the bank and is offering at a great price. Perfect for Solar and/wind turbine company or Investor/Developer. This property has water & power with paved frontage on two major roads. It is located on two Section Lines (suitable for shopping centers, Hotels, restaurants and other business use. Currently zoned residential can be subdivided 4 lots per acre creating 616 lots. If commercial zoning is established the upside would be even larger. Please Contact listing agent for additional details.    2005 developer purchased property for $9million and submitted plans to city to develop 660 single family homes, defaulted on construction loan of $79million+/-. Seller will consider all reasonable offers and is willing to carry as well.   The list price is $6.450,000.00 and the commission to agent bringing offer is 3% as well as 3% to listing agent.   Normally I take land listings at 10% commission, this was such a wonderful parcel of land that I felt the normal needs to be changed.   I anticipate  the buyer will be an investor, who is considering the fact that if commercial zoning is established on the section lines, the value of the property will be considerably greater. Currently it is zoned for Residential homes and it can be subdivided 4 lots per acre, creating 616 lots. The size of each lot will be around 66’X130′   This property has water & power with paved frontage on two major roads, located on two Section Lines. Section lines are main roads usually zoned Commercial  and suitable for Shopping Centers, Hotels, Restaurants and other business usage.   Tomorrow I will be heading out to take  more up to day pictures of this fantastic parcel of land. If you have any questions, please e-mail me or call me on my mobile. I hope I will have reception. The enclosed pictures are for illustration only they are near Palmdale/Lancaster are. Actual photos will be posted in the next few days.   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations....

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James Hook & Co. est. 1925 Boston, MA.

Posted by on 9:12 am in Active Rain | 0 comments

James Hook & Co. est. 1925 Boston, MA As some of you know I have relocated from Boston, MA to Los Angeles CA in the late 1990’s. I have been a Fan of James Hook since the late 1980’s. They have fresh Maine Lobster delivered daily. I could buy fresh lobster for around $4.99 a pound, not much has changed, now days you can buy it for anywhere from $5,99 to $7.99 a pound depending on size and time of year. Since we moved out to Los Angeles, CA it has become tradition that if Diane goes back to visit family and friends she returns to Los Angeles with one or two Lobsters generally 2.5 -3.0 lbs range.  This trip I went along so I had to visit my favorite Lobster Seller in Boston, MA James Hook & Co. James Hook is a Family Business and it has a small town atmosphere when you visit the source. Then again Boston has a small town atmosphere as well, so it makes sense. If you visit them, call them or e-mail them ask for Nancy and tell them Diane & Endre from California sent you. Not only will you be treated extra special, but you will get the freshest and best food imaginable. They are located at 15-17 Northern Avenue, Boston, Ma 02210 www.jameshooklobster.com  617.423.5501(O) Look for the small building amongst the high rise and luxury buildings on the water front. If you can, focus on the Gold Plated Lobster on top of the storage room. I f you are looking for special tips on how to store, ship or cook send me a direct e-mail or call me and I will help you out. This is another easy but luxurious meal you can make in a short time.   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations....

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Insalata Caprese: Tomatoes, mozzarella and basil. Some people call them ‘Super Foods’

Posted by on 9:59 am in Active Rain | 0 comments

Insalata Caprese: Tomatoes, mozzarella and basil. Some people call them ‘Super Foods’, the new trend.  If you have been to the island of Capri a short distance across from Naples, in Italy, a top tourist attraction for affluent people from all over the world and had spent time in August there (The Italians call it Alta Stagione, the high season in August), than I am sure you had Insalata Caprese.    While you are there you must visit the The Grotta Azzura, The Blue Grotto. (Keep in mind that it is expensive and the lines are long if you go during peak season). When I went, I was totally amazed at the “Blue Colors” a reflection of the Sun, the Sand and the Grotto. The colors do not do justice to the real life experience. Besides leaving with a Memory I hope will never leave me, I learned how to make Insalat Caprese. My version is relatively authentic with minor variations.  Try it and let me know what you think. Ingredients:   ·         Fresh Tomatoes (can be any variety as long as they are fresh),   ·         Fresh basil,     ·         White Infused Truffle Oil (not required but brings it up to an elevated level)   ·         Balsamic Vinegar (I prefer Balsamic sauce- a flavored variety and reduced: i.e.: concentrated flavors)   ·         Sea salt ·         Black Pepper   ·         Extra Virgin Olive Oil (I prefer cold pressed calamata olive oil)   ·         Fresh mozzarella ( I prefer  Buffallo mozzarella) but will take any that is fresh (for an added level of flavors slice bell peppers, persian cucumbers and add real or fake caviar on top) The rest is easy: slice the tomatoes and mozzarella and arrange alternately on the plates or on a serving dish as I did. Sprinkle with pepper, salt, drizzle with plenty of olive oil and balsamic vinegar and a bit of Infused Truffle (white or black) Oil. Have some fresh Italian Bread (French if you cannot find Italian) I am a purist and I prefer Italian Bread.   Then just bring your appetite and enjoy.   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations.    ...

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The Grand Condominiums at 10445 Wilshire Blvd, Los Angeles, CA

Posted by on 12:44 am in Active Rain | 0 comments

The Grand Condominiums at 10445 Wilshire Blvd, Los Angeles, CA The Grand Condominiums are located on the prestigious Wilshire Corridor of Century City/Westwood CA. This luxurious high-rise Condominium Building has 21 stories of floor to ceiling windows to get maximum benefit of the fantastic Los Angeles views. If you like luxurious lifestyle The Grand is for you. It provides the ultimate privacy. There are Valets who bring up your car to the front entrance door. If you are coming home, they park it for you. A door man will let you in to the designer lobby with imported Italian Marble floors where a Concierge at the desk can provide you with information on anything you desire. This is truly a full service luxury building with a lap pool, spa, gym, banquet room, conference room and much more. Onsite Management 24hrs seven days a week. The building was built in 1980 and totally updated in 2000. This is for the discriminating buyers who appreciate luxury at a great value. The One bedroom Units are around 1500sq ft. The Two bedroom Units are around 1600 -2000 sq ft and 3 and 4 bedrooms around 3600sq ft. If you are interested in owning one of these Units or would just prefer to rent please reach out to me directly and I look forward to helping you become a member of this Luxurious Community at The Grand. If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations....

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Playa Vista, CA Condominium Market Report for the month of July, 2011

Posted by on 3:06 am in Active Rain | 0 comments

Playa Vista, CA Condominium Market Report for the month of July, 2011 I just returned from being on the East Coast in Boston, MA. Hence two of my Market Reports are late. Hope you did not have to wait too long. Anyway let me jump in and give you the Playa Vista, CA Condominium Market Report now. Finally the Debt Ceiling cloud is resolved for now and buyers and sellers of luxury Condominium in Playa Vista can return to what we call the ‘normal real estate market’. When I say ‘normal’, I am referring to the new “normal” in today’s turbulent economic times. The long term ramifications are unknown at this time. Once thing is clear there will be an economic slowdown for a number of reasons. One important reason is the Economic uncertainties in Europe, particularly Greece, Spain and Italy. You might be wondering, what effect will this have on the Playa Del Rey, CA Condominium Real Estate Market? The answer is very clear Mortgage Rates have been falling dramatically and we are back to historic low interest rates. Hence the historic low prices coupled with the historic low interest rates create a fantastic opportunity to step into the Playa Vista, CA real estate market. This in turn is creating not only for first time buyers’ great opportunities, but for investors who understand that during uncertain times more people tend to lease and this high demand for leasing will increase Rental Rates in the long run. I know that there has been a lot of concerns that the Fed has been downgrade, because it holds AA+ debt, please do not fall into the trap of what I call “headline-panic”, there are countries such as Ireland, France and Japan to name a few who’s dept is much worse than the US and they still have AAA rating. This is more favorable to Real Estate, because it will drive many investors out of the Stock Market into safer long term investment such as Real Estate. Hence be prepared this will increase Demand and might even fuel the Real Estate Market from a buyer’s market into a seller’s market. Currently there are 29 Active Condominiums on the Market available for purchase. The least expensive one is a One Bedroom One and a half Bath of approximately 1,149 square feet of living space for the asking price of $315,000.   At the other extreme, the most expensive Luxury Condominium is a three bedroom and three and bath with 2,169 square feet of living space for $875,000.00. There were 6 Properties in Backup-Status, where the buyers still have not removed their contingencies. There was 1 Condominium in Hold Status; this is an indication of Short Sales, where buyers and sellers are waiting for Lender Approval. Interestingly there are 6 Properties that are Pending- Status. This is where the buyers are just waiting for funding and Escrow to close. The Sold statistic consisted of 11 Condominium that closed during the month of July. For your convenience, I am enclosing a link to last month’s Report, which also has a link to the last six months in order that you could see the trends. As you know in Real Estate it is nice to know the snap shot of the moment, with the understanding of the...

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Making Sense of the Headlines: Real Estate Recovery in Greater Los Angeles Fact or Fiction?

Posted by on 2:49 am in Active Rain | 0 comments

Making Sense of the Headlines: Real Estate Recovery in the Greater Los Angeles Area Fact or Fiction?  I have noticed that Economists, News Media Members, Attorneys and anyone who has some sort of Platform whether it is a Blogging or Media Platform has gotten into the foolish practice of trying to predict when will home prices start to turn around? It is not about when prices will return, it is about Real Estate Activity! If there are sales and the sales volume is increasing that is a Clear Sign of Real Estate Recovery. Those are the Facts, period. There are headlines:  Home Prices edge up in APRIL, Appraisals Weigh down Housing Sales. Mortgage Applications Jump in JUNE, New Home sales fall amidst Sharp Rise in Prices, Thirty year Mortgage Rates fall to 9 month low, Lowest Rates of the year in spite of S & P downgrade US Debt from AAA to AA…. So how do you make heads and tails of it? How about looking at the FACTS, I know these sounds like a Strange Request, not to read the headlines of “Painful slow Growth”, Instead Read the Facts. You say but Endre, where do we get the Facts? The answer is so simple to me: Read the Monthly Real Estate Market Reports for the areas that you are interested in. For Example if you are interested in what the Marina Del Rey, CA Real Estate Market is doing than read my monthly Marina Del Rey CA Real Estate Market Report. Do not read my analysis, just look at the monthly numbers and draw your own conclusion. Interestingly after you do that, you will discover that the Headlines are giving a False Impression to you, because the FACTS contradict the Doom & Gloom of the Headlines. So just to keep it simple, the Facts:  Month of April 29 Sold, Month of May 22 Sold, Month of June 25 Sold, Month of July 15 Sold in the Marina Del Rey Condominium Market. I also track the Statistics how the Real Estate Recovery is doing in Westwood/Century City, Playa Del Rey and Playa Vista. If these are not the areas you are interested in, ask me and I will be happy to provide you with the FACTS. Fiction is the Headlines! Did you know that sometimes you read the Headlines and the actual article contradicts the Headlines? Why? Headlines are sometimes written by a different person from who actually wrote the article, hence sensationalizing gets people’s attention. So what do you want Facts or Fiction? Facts: There were 10 Sales year to date that were over $10Million in Beverly Hills Proper (I only looked at Single Family Homes) Fiction: High End Homes in Beverly Hills are not selling   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 or email me at homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations....

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Marina Del Rey, CA Condominium Market Report for the month of July, 2011

Posted by on 6:18 pm in Active Rain | 0 comments

Marina Del Rey, CA Condominium Market Report for the month of July, 2011Finally the Debt Ceiling cloud is resolved for now and buyers and sellers of luxury Condominium in Marina Del Rey can return to what we call the ‘normal real estate market’. When I say ‘normal’, I am referring to the new “normal” in today’s turbulent economic times. The long term ramifications are unknown at this time. Once thing is clear there will be an economic slowdown for a number of reasons. One important reason is the Economic uncertainties in Europe, particularly Greece, Spain and Italy. You might be wondering, what effect will this have on the Marina Del Rey, CA Condominium Real Estate Market? The answer is very clear Mortgage Rates have been falling dramatically and we are back to historic low interest rates. Hence the historic low prices coupled with the historic low interest rates create a fantastic opportunity to step into the Marina Del Rey, CA real estate market. This in turn is creating not only for first time buyers’ great opportunities, but for investors who understand, that during uncertain times more people tend to lease and this high demand for leasing will increase Rental Rates in the long run. I know that there has been a lot of concerns that the Fed has been downgrade, because it holds AA+ debt, please do not fall into the trap of what I call “headline-panic”, there are countries such as Ireland, France and Japan to name a few who’s dept is much worse than the US and they still have AAA rating. This is more favorable to Real Estate, because it will drive many investors out of the Stock Market into safer long term investment such as Real Estate. Hence be prepared this will increase Demand and might even fuel the Real Estate Market from a buyer’s market into a seller’s market. Currently there are 175 Active Condominiums on the Market available for purchase. The least expensive one is One Bedroom of approximately 525 square feet of living space for the asking price of $269,900.   At the other extreme, the most expensive Luxury Ocean view Condominium is a three bedroom and three and a half bath with 3,848 square feet of living space for $3,950,000.00. There were 4 Properties in Backup-Status, where the buyers still have not removed their contingencies. There were 9 Condominiums in Hold Status; this is an indication of Short Sales, where buyers and sellers are waiting for Lender Approval. Interestingly there are 15 Properties that are Pending- Status. This is where the buyers are just waiting for funding and Escrow to close. The Sold statistic consisted of 15 Condominium that closed during the month of July. For your convenience, I am enclosing a link to last month’s Report, which also has a link to the last six months in order that you could see the trends. As you know in Real Estate it is nice to know the snap shot of the moment, with the understanding of the trends.  http://actvra.in/dJl If you are a consumer  who is considering buying  or selling  a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free...

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Century City/ Westwood, CA Condominium Market Report for the month of July, 2011

Posted by on 4:23 pm in Active Rain | 0 comments

Century City/ Westwood, CA Condominium Market Report for the month of July, 2011. Finally the Debt Ceiling cloud is resolved for now and buyers and sellers of luxury Condominium in Century City/ Westwood, CA can return to what we call the ‘normal real estate market’. When I say ‘normal’, I am referring to the new “normal” in today’s turbulent economic times. The long term ramifications are unknown at this time. Once thing is clear there will be an economic slowdown for a number of reasons. One important reason is the Economic uncertainties in Europe, particularly Greece, Spain and Italy. You might be wondering, what effect will this have on the Century   City/ Westwood, CA Condominium Real Estate Market? The answer is very clear Mortgage Rates have been falling dramatically and we are back to historic low interest rates. Hence the historic low prices coupled with the historic low interest rates create a fantastic opportunity to step into the Century City/Westwood, CA real estate market. This in turn is creatingnot only for first time buyers’ great opportunities, but for investors who understand, that during uncertain times more people tend to lease and this high demand for leasing will increase Rental Rates in the long run. Currently there are 306 Active Condominiums on the Market available for purchase. The least expensive one is a Studio of approximately 325 square feet of living space for the asking price of $169,000.   At the other extreme, the most expensive Luxury Condominium is a three bedroom and three and a half bath with 5,519 square feet of living space for $13,795,000.00. There were 19 Properties in Backup-Status, where the buyers still have not removed their contingencies. There were 9 Condominiums in Hold Status; this is an indication of Short Sales, where buyers and sellers are waiting for Lender Approval. Interestingly there are 19 Properties that are Pending- Status. This is where the buyers are just waiting for funding and Escrow to close. The Sold statistic consisted of 39 Condominium that closed during the month of July. For your convenience, I am enclosing a link to last month’s Report, which also has a link to the last six months in order that you could see the trends. As you know in Real Estate it is nice to know the snap shot of the moment, with the understanding of the trends. http://actvra.in/dJq If you are a consumer  who is considering buying  or selling  a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com  or visit one of my websites at https://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations.    ...

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Armageddon! Carmageddon! Part One Finished!

Posted by on 1:46 am in Active Rain | 0 comments

Armageddon! Carmageddon! Part One Finished! The After action Report is here. The big hype was very good, Angelinos behaved well and it was like being on another country. The roads and freeways were empty. Some Angelinos took advantage of $4.05 flights to get out of town; others went to Restaurants and paid $4.05 for hamburger meals. There was a lot of creative marketing being done to commemorate the closing of the 405 Freeway. Any residents of Los Angeles and vicinity took my advice and stayed by their pools. Some stayed in their pool homes; others stayed in their Condominium Complex by the pool or went away for the weekend. So this was all good news. I enjoyed watching the empty streets on the news. Thanks to watching the news I discovered that this was just Part One. Next year we will have Part Two of Cramageddon! They only took half the bridge down. Please do not ask me why? I am sure they had good reasons. How else could they torture Angelinos for another year? Needless to say here are some pictures of everything being back to “normal” traffic is unbearable again and it takes 45 minutes to go 6-7 miles and we can look forward to next year, when they will take the rest of the bridge down. Now that I am armed with this knowledge I will look forward to my two days off from conducting Real Estate in Los Angeles, CA. next year. If you are a consumer  who is considering buying  or selling  a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com  or visit one of my websites at https://www.endrebarath.com  Your Pet Friendly Realtor. I contribute a portion of My commission to Local Animal Rescue Organizations.  ...

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